Our Brand Refresh
VTG in a new look
Our brand refresh is also visible visually: Discover the key elements of our new appearance below – from logo and typography to imagery.
Why a new design?
With the VTG brand refresh, we have not only updated the foundations of our brand presence and sharpened our strategy with a new brand promise, but also further developed our appearance. This makes the transformation visually tangible and our brand promise “Moving you forward” more accessible. The new design also symbolizes progress and movement and shows that VTG is confidently opening its next chapter.
Logotype & wordmark
The new logotype builds on VTG’s heritage and is characterized by sharper lines and more upright letters. The geometry between symbol and wordmark has been refined. Diagonal elements in the letters create a sense of movement and forward momentum.
“The new wordmark connects VTG’s heritage with the future – it is a recognizable trademark that has been modernized for a new era.”
– Oliver Nordlund, Design Director
Typography
Aeonik was selected as the typeface because it combines hard and soft shapes in a timeless way. It is versatile – ideal for large headlines, but also works seamlessly in longer texts.
Color palette
The VTG color system is based on primary colors for differentiation and is complemented by accent colors for greater flexibility as well as neutral colors for digital applications.
The color spectrum spans tradition and future: a deep blue of the brand, inspired by VTG’s heritage, merges with a bright violet that points the way forward and signals progress and the future. Together with white and black, these colors form a confident and distinctive foundation for VTG’s brand identity across all applications.
The accent colors give the brand expression: they highlight elements, add dynamism, and provide variety and flexibility in complex diagrams and data-rich contexts.
The supporting neutral colors white, gray, and black are used in UI and digital applications and ensure balance and structure.
“Vibrant accent colors and dynamic typography create energy and momentum, while imagery and storytelling place people at the center of progress. It is an inclusive, future-oriented system designed to create movement.”
– Oliver Nordlund, Design Director
Imagery
With warm colors, a focus on people, and movement, the imagery illustrates the company’s identity and new brand presence. Images of environments, people, and products merge into a picture of VTG that appears optimistic, bold, warm, and human.
Looking ahead
With our new Corporate Design Manual (available in the VTG Brand Hub on VIBES), Lynxeye has provided us with a clear set of design guidelines to bring the new brand identity of VTG to life. It contains guiding principles and best-practice examples that show how each element works together to create a coherent and recognizable brand across all touchpoints. These guidelines help you use the new identity of VTG in your daily work.
Moving Forward
The VTG Brand Hub: everything at a glance
In our Brand Hub on VIBES, you can find all key information, guidelines, and materials for your daily work – clearly structured, up to date, and ready to use immediately: Click here
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