People Markets Milestones

VTG-Steel Train

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December 2023

„Steel a Glance“: A look back at the VTG-Steel Train roadshow

Started in Brühl, arrived in Großräschen: from August to November, the VTG Steel Train stopped at a total of six stations in Europe. Clients from the steel industry were able to see VTG's range of services for themselves live on the wagon. A look back at a successful roadshow.

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VTG-Steel Train Workshops

A long journey comes to an end: after around 4,400 kilometres of track through five countries and six events with around 250 guests and around 230 colleagues, the grand finale of the VTG Steel Train roadshow took place in Großräschen in November.

We have all the highlights for you – in words, pictures and video.

Station 1: Kick-off at the Waggonwerk Brühl

Starting signal for the VTG Steel Train: the kick-off event for the almost three-month roadshow took place at Waggonwerk Brühl at the end of August. There was plenty of anticipation, interesting discussions with over 50 guests and (almost exclusively) bright sunshine.

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Station 2: Bienvenue à Joigny!

After the successful start in Wesseling, the Steel Train crossed the first national border for the second stop: around 30 guests from France, Spain, Portugal and the UK were welcomed to the Ateliers de Joigny in mid-September in late summer temperatures.

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This way for the film review of the Steel Train roadshow:

Station 3: Steel Train meets grand opening

At the third stop of the Steel Train in Gorizia, Italy, at the end of September, there were two reasons to celebrate: not only the Italian stop of the roadshow, but also the opening of the Ready Wagon wagon workshop based in the Intermodal Terminal of the Gorizia Freight Village, which is operated in close cooperation with VTG. Around 100 customers and interested parties accepted the invitation!

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Station 4: Welcome to Linz

The 4th stop of the Steel Train roadshow took place on the premises of the LogServ maintenance workshop at the end of October. Around 60 customers and interested parties from Austria, Romania and Hungary took part.

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Which technical highlights were presented on site? Find out in the video:

Station 5: On the home strech in Włosienica (Poland)

With around 50 customers and interested parties from Poland, the Czech Republic and Slovakia, 26 October was the final spurt for the VTG Steel Train! The penultimate stop of the roadshow took place in Włosienica, on the premises of Rail Polska Sp.z o.o..

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Station 6: Final and outlook in Großräschen

At the last stop of the Steel Train roadshow, around 25 customers were not only given an insight into VTG’s range of services for the steel industry, but also a sneak peak at our new maintenance workshop in Großräschen/Brandenburg.

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3 questions for…

…Carolin Petri (Head of Sales Bulk): “In a nutshell: a fantastic experience!”

What were the biggest challenges in planning such a roadshow?

“The biggest challenges in planning such a roadshow were definitely coordinating logistics and managing participant activities.”

What is your feeling after 6 Steel Train events?

“I feel incredibly energized, especially since my idea to turn the Steel Train event not only into a customer event but also into an internal training opportunity for our employees was embraced. And it is mind-blowing that the concept was realized in such a short time frame (8 months) — it reflects an unbelievable spirit of accomplishment within VTG! It was great being part of this journey.”

What is your key takeaway from 6 Steel Train events?

“Teamwork is the key to everything! I could rely on my team and the VTG people at any time. It was an incredible experience, and I am grateful for that. Then, my takeaway was that the approach we took, bringing together people who are highly interested to advance the decarbonization of the steel industry – and discussing future assets and logistics solutions, proved to be the right impetus. In a nutshell: a fantastic experience!”

…Torben Jaeger (Head of Asset Segment Bulk): “Overall: the best business project experience in all of my 27 years in VTG!”

What were the biggest challenges in planning such a roadshow?

“One of my biggest challenges was to adapt the agenda / presentations / walks to the individual local demands and group of guests. Some were interested in discussions, some in overall pictures and some in the last details of a single asset. But with our European team we could manage quite good.“

What is your feeling after 6 Steel Train events?

“My feelings are very positive. I am overwhelmed what the VTG team made out of my stupid idea of a steel train campaign some 1.5 years ago… When I listen to Andy and the Rockets’ “Steel Train”, I still get goosebumps… ;-)“

What is your key takeaway from 6 Steel Train events?

“This leads me to my key takeaway: as a team we can achieve big successes. It was hard work, but also much fun resulting from great team spirit working on a common goal with a clear mission! Overall: the best business project experience in all of my 27 years in VTG!“