It all started with the “Steel Train” tour across Europe: “Our Young Talents supported us in staging the roadshow,” says Thierry Julien, Product & Business Development Manager in the Asset Segment Bulk. “Their motivation, their fresh perspectives and the way they interacted with our customers left a lasting impression on me.” For Thierry, it was clear: we can do more!
The idea was simple but effective: in three video reports, the Young Talents were to take a look behind the scenes of the steel industry, conduct interviews with customers and partners, and shed light on VTG’s role in the decarbonization of the sector. The aim was not only to carry out an exciting communications project, but also to put the Young Talents themselves in the spotlight – as creative minds, organizers and reporters.
Learning by Doing
A project like this involves a lot more than just shooting videos – as Marielle Melosch and Kreske Sörensen, two of the many project participants, also experienced: “From the preparation and writing of the scripts to the selection of the interview partners – every step took a lot of time,” says Marielle. “It was fascinating to see how many people were working behind the scenes.”
„It was fascinating to see how many people were working behind the scenes.“
Marielle Melosch
The project was also a special experience for Kreske: “We were able to contribute creatively, organized our team and the tasks ourselves, and were not just Young Talents among ourselves, but a large, cross-functional group.”
The most important lesson? ‘Definitely learning by doing,’ says Thierry. The project ran for a year alongside day-to-day business, never taking top priority but always with a clear motivation: “Let’s have fun and learn!”
For him, the moment when the Young Talents experienced the steel production process up close at the ArcelorMittal site and discussed the future of green steel with Strategic Projects Manager Arnaud Desmonts was particularly impressive.
Courage pays off
What began as a “stupid idea” turned into a complete success. This is evident not only from the positive feedback from colleagues, but also from the enthusiasm of the participants. “It was great to see how many individual building blocks came together to create three coherent and informative episodes,” says Marielle. “Moderating one episode in particular made me realize how everything comes together.”
Thierry has a clear message for future Young Talents: “Go for it! Take responsibility, contribute your ideas – you never know what impact you can have.” Kreske and Marielle also agree: anyone who gets the chance to work on a project like this should definitely take it. It’s rewarding – professionally, personally and, not least, for the future of the industry. “And who knows: Maybe we’re already working on a new, exciting video project,” Thierry reveals. So let’s stay tuned!
Here you can watch all three episodes of the Young Talents video reportage project again:
Episode 1 “Steel Industry: Overcoming the Green Transition Challenge”
Episode 2 “Steel Industry: Utilizing Standard Cars in a Modern World”
Episode 3 “Steel Industry: Driving Innovation for a Greener Future”
Do you like the story?
